{"id":24086,"date":"2025-10-02T14:42:44","date_gmt":"2025-10-02T18:42:44","guid":{"rendered":"https:\/\/thespanishmedia.com\/?p=24086"},"modified":"2025-10-02T14:42:44","modified_gmt":"2025-10-02T18:42:44","slug":"meta-usara-conversaciones-con-su-chatbot-de-ia-para-personalizar-anuncios","status":"publish","type":"post","link":"https:\/\/thespanishmedia.com\/zh\/meta-usara-conversaciones-con-su-chatbot-de-ia-para-personalizar-anuncios\/","title":{"rendered":"Meta usar\u00e1 conversaciones con su chatbot de IA para personalizar anuncios"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Meta anunci\u00f3 que a partir del 16 de diciembre comenzar\u00e1 a utilizar las conversaciones de los usuarios con su chatbot de inteligencia artificial, Meta AI, para personalizar a\u00fan m\u00e1s la publicidad y el contenido en sus plataformas. Los avisos sobre esta modificaci\u00f3n empezar\u00e1n a llegar a los usuarios la pr\u00f3xima semana.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actualmente, la compa\u00f1\u00eda ya segmenta anuncios seg\u00fan publicaciones, clics y conexiones sociales. Sin embargo, las interacciones con el chatbot podr\u00edan aportar datos m\u00e1s directos sobre intereses y necesidades, como compras recientes, planes de viaje o problemas que un producto podr\u00eda resolver. Adem\u00e1s de la publicidad, los datos de Meta AI tambi\u00e9n influir\u00e1n en los contenidos que aparecen en el feed de los usuarios.<\/span><\/p>\n<h2><b>Privacidad y l\u00edmites de segmentaci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Meta explic\u00f3 que si un usuario conversa con el chatbot sobre actividades como el senderismo, recibir\u00e1 m\u00e1s contenido y anuncios relacionados. No obstante, la medida plantea preocupaciones sobre la privacidad, en especial si las conversaciones incluyen asuntos personales delicados. La empresa asegur\u00f3 que no utilizar\u00e1 datos de chats relacionados con temas como salud, religi\u00f3n, pol\u00edtica, orientaci\u00f3n sexual o creencias filos\u00f3ficas para segmentar anuncios, siguiendo sus pol\u00edticas de exclusi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda destac\u00f3 que los usuarios podr\u00e1n ajustar sus preferencias de anuncios y el contenido que ven en Facebook e Instagram. Tambi\u00e9n recalc\u00f3 que su intenci\u00f3n es mejorar la relevancia de la experiencia en l\u00ednea y no exponer informaci\u00f3n sensible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta AI cuenta actualmente con mil millones de usuarios mensuales, seg\u00fan cifras oficiales. La herramienta est\u00e1 disponible en Facebook, Instagram, WhatsApp y como aplicaci\u00f3n independiente. Mientras tanto, la compa\u00f1\u00eda mantiene un s\u00f3lido negocio publicitario: en el \u00faltimo trimestre gener\u00f3 46.500 millones de d\u00f3lares en ingresos por anuncios, un aumento del 21% respecto al mismo per\u00edodo de 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El movimiento se da en un contexto de competencia creciente en Silicon Valley. OpenAI, competidor directo de Meta, lanz\u00f3 recientemente una opci\u00f3n para que los usuarios realicen compras directamente a trav\u00e9s de su chatbot ChatGPT, aunque este modelo no est\u00e1 basado en publicidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta actualizaci\u00f3n, Meta busca consolidar el papel de la inteligencia artificial no solo en la interacci\u00f3n social, sino tambi\u00e9n en el comercio digital, reforzando su posici\u00f3n como una de las principales plataformas de anuncios del mundo.<\/span><\/p>\n<p><b>Redacci\u00f3n de: <\/b><span style=\"font-weight: 400;\">Karen Rodr\u00edguez A.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Meta anunci\u00f3 que a partir del 16 de diciembre comenzar\u00e1 a utilizar las conversaciones de los usuarios con su chatbot de inteligencia artificial, Meta AI, para personalizar a\u00fan m\u00e1s la publicidad y el contenido en sus plataformas. Los avisos sobre esta modificaci\u00f3n empezar\u00e1n a llegar a los usuarios la pr\u00f3xima semana. Actualmente, la compa\u00f1\u00eda ya [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[8],"tags":[9194,9195,810,5176,646,815,726,3146,650,324],"class_list":["post-24086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-anunciospersonalizados","tag-chatbot","tag-inteligenciaartificial","tag-publicidaddigital","tag-redessociales","tag-ia","tag-innovacion","tag-meta","tag-privacidad","tag-tecnologia"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta usar\u00e1 conversaciones con su chatbot de IA para personalizar anuncios - The Spanish Media<\/title>\n<meta name=\"description\" content=\"Meta anunci\u00f3 que a partir del 16 de diciembre comenzar\u00e1 a utilizar las conversaciones de los usuarios con su chatbot de inteligencia artificial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thespanishmedia.com\/zh\/meta-usara-conversaciones-con-su-chatbot-de-ia-para-personalizar-anuncios\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta usar\u00e1 conversaciones con su chatbot de IA para personalizar anuncios - 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