{"id":23488,"date":"2025-08-22T13:22:51","date_gmt":"2025-08-22T17:22:51","guid":{"rendered":"https:\/\/thespanishmedia.com\/?p=23488"},"modified":"2025-08-22T13:22:51","modified_gmt":"2025-08-22T17:22:51","slug":"ir-de-compras-a-walmart-sigue-atrayendo-a-los-clientes-pero-sus-ganancias-se-resienten-por-el-alza-de-costos","status":"publish","type":"post","link":"https:\/\/thespanishmedia.com\/zh\/ir-de-compras-a-walmart-sigue-atrayendo-a-los-clientes-pero-sus-ganancias-se-resienten-por-el-alza-de-costos\/","title":{"rendered":"Ir de compras a Walmart sigue atrayendo a los clientes, pero sus ganancias se resienten por el alza de costos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Los resultados del segundo trimestre de Walmart confirmaron que los consumidores estadounidenses siguen llenando los carritos en sus tiendas, pese a los precios m\u00e1s altos y la presi\u00f3n de los aranceles. Sin embargo, las acciones del gigante minorista cayeron un 4% este jueves, luego de que reportara ganancias m\u00e1s bajas de lo esperado y m\u00e1rgenes debilitados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda con sede en Bentonville, Arkansas, registr\u00f3 ingresos por 177.400 millones de d\u00f3lares, superando ligeramente las proyecciones de 176.160 millones. No obstante, las utilidades ajustadas por acci\u00f3n se situaron en 68 centavos, por debajo de los 74 centavos esperados, marcando la primera ca\u00edda de beneficios de Walmart en m\u00e1s de tres a\u00f1os.<\/span><\/p>\n<h2><b>M\u00e1rgenes bajo presi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aunque en Estados Unidos los m\u00e1rgenes brutos subieron 26 puntos b\u00e1sicos, el margen general se mantuvo en 24,5%, por debajo del 24,9% proyectado por los analistas. El encarecimiento del inventario tras los aranceles fue la principal causa. \u201cA medida que reponemos el inventario a precios posteriores a los aranceles, nuestros costos han seguido aumentando cada semana\u201d, explic\u00f3 Doug McMillon, director ejecutivo de Walmart.<\/span><\/p>\n<h2><b>Cambios en los h\u00e1bitos de compra<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El estudio de la cadena mostr\u00f3 que los hogares de ingresos medios y bajos est\u00e1n recortando art\u00edculos en sus cestas o cambiando a marcas blancas, mientras que los hogares de mayores ingresos mantienen sus h\u00e1bitos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las ventas comparables en EE. UU. subieron un 4,6%, por encima del 3,8% estimado, apoyadas en m\u00e1s de 7.400 \u201creversiones\u201d de precios, sobre todo en alimentos. El gasto promedio por compra aument\u00f3 3,1%, aunque el crecimiento de visitas baj\u00f3 al 1,5%, frente al 3,6% de hace un a\u00f1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El comercio electr\u00f3nico tambi\u00e9n fue un motor clave: las ventas globales en l\u00ednea crecieron un 25%, y un tercio de las entregas desde tiendas f\u00edsicas se completaron en menos de tres horas.<\/span><\/p>\n<h2><b>Perspectivas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pese a los desaf\u00edos, Walmart elev\u00f3 sus previsiones para 2025: espera un crecimiento anual de ventas de entre 3,75% y 4,75%, y ganancias ajustadas por acci\u00f3n de entre 2,52 y 2,62 d\u00f3lares.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos consumidores quieren maximizar el valor por su dinero, y eso juega a favor de Walmart\u201d, apunt\u00f3 Neil Saunders, director de <\/span><i><span style=\"font-weight: 400;\">GlobalData<\/span><\/i><span style=\"font-weight: 400;\">. Sin embargo, analistas advierten que su acci\u00f3n, que ha subido un 85% en el \u00faltimo a\u00f1o y medio, podr\u00eda estar sobrevalorada frente a competidores como Target.<\/span><\/p>\n<p><b>Redacci\u00f3n de: <\/b><span style=\"font-weight: 400;\">Karen Rodr\u00edguez A.<\/span><b>\u00a0<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Los resultados del segundo trimestre de Walmart confirmaron que los consumidores estadounidenses siguen llenando los carritos en sus tiendas, pese a los precios m\u00e1s altos y la presi\u00f3n de los aranceles. Sin embargo, las acciones del gigante minorista cayeron un 4% este jueves, luego de que reportara ganancias m\u00e1s bajas de lo esperado y m\u00e1rgenes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[6],"tags":[8896,3049,8897,8898,1887,8514,8899,3384,379,8900,5989,6809,5944,807,766],"class_list":["post-23488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas-para-curiosos","tag-alzadecostos","tag-clientes","tag-compras","tag-consumomasivo","tag-economiaglobal","tag-ganancias","tag-mercadominorista","tag-negocios","tag-noticiaseconomicas","tag-retail","tag-supermercados","tag-ultimahora","tag-walmart","tag-consumo","tag-inflacion"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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