{"id":20183,"date":"2025-01-16T12:37:33","date_gmt":"2025-01-16T17:37:33","guid":{"rendered":"https:\/\/thespanishmedia.com\/?p=20183"},"modified":"2025-01-16T12:37:33","modified_gmt":"2025-01-16T17:37:33","slug":"el-periodismo-llega-a-la-inteligencia-artificial-google-y-the-associated-press-unen-fuerzas","status":"publish","type":"post","link":"https:\/\/thespanishmedia.com\/pt\/el-periodismo-llega-a-la-inteligencia-artificial-google-y-the-associated-press-unen-fuerzas\/","title":{"rendered":"El periodismo llega a la inteligencia artificial: Google y The Associated Press unen fuerzas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google ha anunciado un acuerdo sin precedentes con <\/span><i><span style=\"font-weight: 400;\">The Associated Press<\/span><\/i><span style=\"font-weight: 400;\"> (AP) para integrar un flujo continuo de noticias actualizadas en su chatbot de inteligencia artificial <\/span><i><span style=\"font-weight: 400;\">Gemini<\/span><\/i><span style=\"font-weight: 400;\">. Este acuerdo representa un paso significativo en la colaboraci\u00f3n entre gigantes tecnol\u00f3gicos y medios de comunicaci\u00f3n tradicionales, marcando el primer caso en que Google incorpora contenido de un editor de noticias directamente en su tecnolog\u00eda de IA generativa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En un comunicado, Kristin Heitmann de AP, expres\u00f3 su satisfacci\u00f3n por la asociaci\u00f3n. \u201cNos complace que Google reconozca el valor del periodismo de AP y nuestro compromiso con los informes no partidistas en el desarrollo de sus productos de inteligencia artificial\u201d, se\u00f1al\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google incluir\u00e1 contenido en tiempo real de AP en su aplicaci\u00f3n Gemini, lo que permitir\u00e1 a los usuarios acceder a informaci\u00f3n precisa y actualizada directamente a trav\u00e9s de la plataforma. Aunque ni Google ni AP han revelado los t\u00e9rminos financieros, esta asociaci\u00f3n refleja una relaci\u00f3n de larga data entre ambas organizaciones, que buscan adaptarse a la era de la inteligencia artificial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta no es la primera incursi\u00f3n de AP en el campo de la IA. En 2023, la agencia firm\u00f3 un acuerdo similar con OpenAI, creador de ChatGPT, para otorgar licencias de su archivo de noticias como material de entrenamiento para modelos de IA.<\/span><\/p>\n<h2><b>Un paso hacia la sostenibilidad de los medios<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En un contexto en el que las organizaciones de noticias luchan por diversificar sus ingresos, acuerdos como este representan una oportunidad para asegurar recursos en un panorama medi\u00e1tico cambiante. Sin embargo, no todos los actores de la industria comparten el entusiasmo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grandes medios como <\/span><i><span style=\"font-weight: 400;\">The New York Times<\/span><\/i><span style=\"font-weight: 400;\"> han demandado a <\/span><i><span style=\"font-weight: 400;\">OpenAI<\/span><\/i><span style=\"font-weight: 400;\"> y otras compa\u00f1\u00edas de IA por presunta violaci\u00f3n de derechos de autor, argumentando que el uso de material informativo sin autorizaci\u00f3n constituye una amenaza directa a los ingresos publicitarios y la sostenibilidad del periodismo. Google, por su parte, ha defendido que utilizar material p\u00fablico para entrenar modelos de IA est\u00e1 protegido bajo las leyes de \u201cuso justo\u201d en EE.UU. Sin embargo, ante crecientes cr\u00edticas, ha optado por licenciar contenido de alta calidad, como en el caso de AP, para fortalecer sus sistemas y minimizar errores conocidos como \u00abalucinaciones\u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La decisi\u00f3n de AP de asociarse con empresas tecnol\u00f3gicas ha sido objeto de debate dentro de la industria, especialmente en un momento en el que el periodismo enfrenta presiones econ\u00f3micas y \u00e9ticas sin precedentes. Sin embargo, Heitmann destac\u00f3 que la prioridad de la agencia sigue siendo mantener su reputaci\u00f3n como fuente confiable e imparcial. La integraci\u00f3n de noticias actualizadas en tiempo real en aplicaciones de inteligencia artificial podr\u00eda transformar la forma en que las personas consumen informaci\u00f3n.\u00a0<\/span><\/p>\n<p><b>Redacci\u00f3n de: <\/b><span style=\"font-weight: 400;\">Karen Rodr\u00edguez A.<\/span> <b><br \/>\n<\/b><b><br \/>\n<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Google ha anunciado un acuerdo sin precedentes con The Associated Press (AP) para integrar un flujo continuo de noticias actualizadas en su chatbot de inteligencia artificial Gemini. Este acuerdo representa un paso significativo en la colaboraci\u00f3n entre gigantes tecnol\u00f3gicos y medios de comunicaci\u00f3n tradicionales, marcando el primer caso en que Google incorpora contenido de un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[8],"tags":[4212,4864,4865,1707,810,3188,4866,1710,4867,814,4868,966,1148,324],"class_list":["post-20183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-automatizacion","tag-futurodelperiodismo","tag-iaenelperiodismo","tag-innovacionperiodistica","tag-inteligenciaartificial","tag-mediosdecomunicacion","tag-noticiasai","tag-periodismodigital","tag-theassociatedpress","tag-transformaciondigital","tag-colaboracion","tag-google","tag-periodismo","tag-tecnologia"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - 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