{"id":27107,"date":"2026-04-03T16:17:59","date_gmt":"2026-04-03T20:17:59","guid":{"rendered":"https:\/\/thespanishmedia.com\/?p=27107"},"modified":"2026-04-03T16:17:59","modified_gmt":"2026-04-03T20:17:59","slug":"openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia","status":"publish","type":"post","link":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/","title":{"rendered":"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La empresa de inteligencia artificial OpenAI anunci\u00f3 la compra del programa tecnol\u00f3gico TBPN, en un movimiento que marca su incursi\u00f3n directa en el \u00e1mbito de los medios de comunicaci\u00f3n y el contenido digital<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El programa, creado en 2024 por John Coogan y Jordi Hays, se ha posicionado como un espacio influyente dentro del ecosistema tecnol\u00f3gico, con transmisiones diarias y entrevistas a figuras clave del sector. La adquisici\u00f3n, cuyos t\u00e9rminos financieros no fueron revelados, responde a una estrategia para fortalecer la capacidad de la empresa de comunicar su visi\u00f3n sobre el desarrollo de la inteligencia artificial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras la compra, TBPN mantendr\u00e1 su formato y marca, mientras que sus fundadores se integrar\u00e1n a la estructura de OpenAI, contribuyendo en \u00e1reas relacionadas con comunicaci\u00f3n y estrategia.<\/span><\/p>\n<h2><b>Una apuesta por influir en la narrativa sobre la inteligencia artificial<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La operaci\u00f3n refleja una tendencia creciente entre empresas tecnol\u00f3gicas que buscan ampliar su influencia m\u00e1s all\u00e1 del desarrollo de productos, apostando por la creaci\u00f3n y control de contenido propio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI se\u00f1al\u00f3 que el programa conservar\u00e1 independencia editorial, aunque pasar\u00e1 a formar parte de su ecosistema organizacional, en un contexto donde la conversaci\u00f3n p\u00fablica sobre la inteligencia artificial adquiere cada vez mayor relevancia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El movimiento se produce en medio de una intensificaci\u00f3n de la competencia en el sector tecnol\u00f3gico, donde distintas compa\u00f1\u00edas buscan posicionarse no solo en innovaci\u00f3n, sino tambi\u00e9n en el debate p\u00fablico sobre el impacto, la regulaci\u00f3n y los usos de estas tecnolog\u00edas.<\/span><\/p>\n<p><b>Redacci\u00f3n de:<\/b><span style=\"font-weight: 400;\"> Karen Rodr\u00edguez A.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>La empresa de inteligencia artificial OpenAI anunci\u00f3 la compra del programa tecnol\u00f3gico TBPN, en un movimiento que marca su incursi\u00f3n directa en el \u00e1mbito de los medios de comunicaci\u00f3n y el contenido digital El programa, creado en 2024 por John Coogan y Jordi Hays, se ha posicionado como un espacio influyente dentro del ecosistema tecnol\u00f3gico, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-27107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA - The Spanish Media<\/title>\n<meta name=\"description\" content=\"La empresa de inteligencia artificial OpenAI anunci\u00f3 la compra del programa tecnol\u00f3gico TBPN\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA - The Spanish Media\" \/>\n<meta property=\"og:description\" content=\"La empresa de inteligencia artificial OpenAI anunci\u00f3 la compra del programa tecnol\u00f3gico TBPN\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"The Spanish Media\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-03T20:17:59+00:00\" \/>\n<meta name=\"author\" content=\"The Spanish Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Spanish Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/\"},\"author\":{\"name\":\"The Spanish Media\",\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/#\\\/schema\\\/person\\\/cdfd443208fa68f9cec21cb44a66c134\"},\"headline\":\"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA\",\"datePublished\":\"2026-04-03T20:17:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/\"},\"wordCount\":285,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Tecnolog\u00eda\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/\",\"url\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/\",\"name\":\"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA - The Spanish Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2026-04-03T20:17:59+00:00\",\"description\":\"La empresa de inteligencia artificial OpenAI anunci\u00f3 la compra del programa tecnol\u00f3gico TBPN\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/thespanishmedia.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/#website\",\"url\":\"https:\\\/\\\/thespanishmedia.com\\\/\",\"name\":\"The Spanish Media\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thespanishmedia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/#organization\",\"name\":\"The Spanish Media\",\"url\":\"https:\\\/\\\/thespanishmedia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thespanishmedia.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Logo-Horizontal.png\",\"contentUrl\":\"https:\\\/\\\/thespanishmedia.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Logo-Horizontal.png\",\"width\":1840,\"height\":720,\"caption\":\"The Spanish Media\"},\"image\":{\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thespanishmedia.com\\\/#\\\/schema\\\/person\\\/cdfd443208fa68f9cec21cb44a66c134\",\"name\":\"The Spanish Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4a6f15b35b39a16d5773702f6e938298774ef701109a0e7fb8d3a3e34f260f3a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4a6f15b35b39a16d5773702f6e938298774ef701109a0e7fb8d3a3e34f260f3a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4a6f15b35b39a16d5773702f6e938298774ef701109a0e7fb8d3a3e34f260f3a?s=96&d=mm&r=g\",\"caption\":\"The Spanish Media\"},\"url\":\"https:\\\/\\\/thespanishmedia.com\\\/en\\\/author\\\/media\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA - The Spanish Media","description":"La empresa de inteligencia artificial OpenAI anunci\u00f3 la compra del programa tecnol\u00f3gico TBPN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/","og_locale":"en_US","og_type":"article","og_title":"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA - The Spanish Media","og_description":"La empresa de inteligencia artificial OpenAI anunci\u00f3 la compra del programa tecnol\u00f3gico TBPN","og_url":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/","og_site_name":"The Spanish Media","article_published_time":"2026-04-03T20:17:59+00:00","author":"The Spanish Media","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Spanish Media","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/#article","isPartOf":{"@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/"},"author":{"name":"The Spanish Media","@id":"https:\/\/thespanishmedia.com\/#\/schema\/person\/cdfd443208fa68f9cec21cb44a66c134"},"headline":"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA","datePublished":"2026-04-03T20:17:59+00:00","mainEntityOfPage":{"@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/"},"wordCount":285,"commentCount":0,"publisher":{"@id":"https:\/\/thespanishmedia.com\/#organization"},"image":{"@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/#primaryimage"},"thumbnailUrl":"","articleSection":["Tecnolog\u00eda"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/","url":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/","name":"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA - The Spanish Media","isPartOf":{"@id":"https:\/\/thespanishmedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/#primaryimage"},"image":{"@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/#primaryimage"},"thumbnailUrl":"","datePublished":"2026-04-03T20:17:59+00:00","description":"La empresa de inteligencia artificial OpenAI anunci\u00f3 la compra del programa tecnol\u00f3gico TBPN","breadcrumb":{"@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/thespanishmedia.com\/en\/openai-compra-el-programa-tecnologico-tbpn-en-un-intento-por-moldear-la-narrativa-de-la-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/thespanishmedia.com\/"},{"@type":"ListItem","position":2,"name":"OpenAI compra el programa tecnol\u00f3gico TBPN en un intento por moldear la narrativa de la IA"}]},{"@type":"WebSite","@id":"https:\/\/thespanishmedia.com\/#website","url":"https:\/\/thespanishmedia.com\/","name":"The Spanish Media","description":"","publisher":{"@id":"https:\/\/thespanishmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thespanishmedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thespanishmedia.com\/#organization","name":"The Spanish Media","url":"https:\/\/thespanishmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thespanishmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/thespanishmedia.com\/wp-content\/uploads\/2026\/08\/Logo-Horizontal.png","contentUrl":"https:\/\/thespanishmedia.com\/wp-content\/uploads\/2026\/08\/Logo-Horizontal.png","width":1840,"height":720,"caption":"The Spanish Media"},"image":{"@id":"https:\/\/thespanishmedia.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/thespanishmedia.com\/#\/schema\/person\/cdfd443208fa68f9cec21cb44a66c134","name":"The Spanish Media","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4a6f15b35b39a16d5773702f6e938298774ef701109a0e7fb8d3a3e34f260f3a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a6f15b35b39a16d5773702f6e938298774ef701109a0e7fb8d3a3e34f260f3a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a6f15b35b39a16d5773702f6e938298774ef701109a0e7fb8d3a3e34f260f3a?s=96&d=mm&r=g","caption":"The Spanish Media"},"url":"https:\/\/thespanishmedia.com\/en\/author\/media\/"}]}},"_links":{"self":[{"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/wp\/v2\/posts\/27107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/wp\/v2\/comments?post=27107"}],"version-history":[{"count":0,"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/wp\/v2\/posts\/27107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/wp\/v2\/media?parent=27107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/wp\/v2\/categories?post=27107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thespanishmedia.com\/en\/wp-json\/wp\/v2\/tags?post=27107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}